Sunday, September 19, 2010

Book Review: Everything is Negotiable by Gavin Kennedy

Everything is Negotiable is a  good read for neophyte negotiators, as well as seasoned pros. For many people, negotiation is all about who ego, will and determination. That's not how it works, as any successful deal involves both side reaching their intended goals.

If you've been following along with the previous Craigslist posts on this blog, then you'll also find a few of the same principals in this book. Gavin Kennedy lays out each chapter with the main text about a basic principal of negotiation, with a follow-up case study at the end of the chapter.  The follow-ups are are useful measure to see if you understand the principal in question, and are accompanied by short and succinct answers the further reinforce the techniques being discussed.

The writing can get a little clunky at times, but on the whole, this is not an opaque text. This is by no means a desk reference, but it is a handy volume to keep on your shelf.

Here's a link for the Amazon's listing:

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