Sunday, February 13, 2011

A Tale of Two Craigslist Ads

These two posts came up on the same day. All things being equal, if you were in the market for a Nikon D50, which one would you pick?

Nikon D50 Body Only, FS - $250 (Downtown)

Date: 2011-02-13, 12:39PM PST
Comes with strap, charger and extra battery.
Pretty simple ad, right? Good price, central location in a big city. It's pretty sparse, so you would have to see it in person, but it's a no-nonsense kind of an ad, which is usually a good sign. Or would you rather go for this one?

NIKON d50 - $300 (It's in the suburbs)

Date: 2011-02-13, 7:32PM PST

i have a nikon d50 great condition no scratches or anything, like new.
-carrying bag
-wall battery charger
-computer cord plug in
-lexar professional SD card
Very different ad. Lots of bundling going. Bit higher price. The two things that the second ad has going for it is the bag and the memory card... which could account for the price difference. However, since you don't know how big the card is, it's a non-factor. What the first one has that is more important is the extra battery, which is a welcome convenience for older cameras.

Lots of people try to get a better price by bundling their stuff with odds and ends. This doesn't get you that far on Craigslist. People fell secure if they have to scrutinize one thing... having to scrutinize a multitude of things will push them on to another guy with an easier to understand proposition. 

The unfortunate thing is that the second ad sells at a higher price in a far-ish suburb. Prices around here tend to go down the further you are from the urban center... it's just a matter of finding enough demand given your circumstances. 

So, to conclude, my guess is that the first camera will go very quickly. The second will take a bit longer, but it will eventually go, but not at $300.

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