Panasonic came out with a hit (by m4/3 standards) with the the GF1, moving the company's mirrorless offerings away from the pseudo-DSLR form factor of the well received GH1 towards the rangefinder-esque shape that is no so common, and arguably more suited to the m4/3 size. However, subsequent iterations of the GF-series moved more and more towards the point-and-shoot end of the spectrum; this combined with Panasonic not keeping in step with the sensor technology of their competitors led to the Lumix m4/3 lineup languishing in terms of shelf space and mind-share in the North American market.
2012 saw a reversal of that trend with the DMC-GX1, the true successor to the enthusiast-oriented GF-1. Looking like a scaled-up version of the LX7, the GX1 was a solid offering... and an under-rated one at that. In marketing terms, it was too little too late. While the Olympus OM-D EM-5 gets raves for bringing high quality 16mp resolution to the m4/3 world, the GX1 was nonetheless launched around the same time, if not sooner. Both cameras perform excellently, but outside of the mirrorless community, both still unfairly get saddled with the reputation of the prior sensors used in Panasonic and Olympus cameras, Panasonic more so.
Which brings us to the GX7. It's a handsome little beast. Fuji X-E1 fans are going to say that it apes their camera, but the X-series very openly borrows from Leica aesthetics... of which Panasonic is arguably so, since they produce a number of cameras for Leica. Note the familiar "L" at the bottom corner of the GX7... more about that later.
- Panasonic designed 16mp sensor, no AA filter
- In body sensor stabilization
- Max shutter speed 1/8000s
- Max fps 4.3s
- Max ISO 25600
- The price will be around 1000 EUR ($1000 in the US)
- Very fast communication between lens and body
- 2.76 million dot EVF
- "Noiseless"electronic shutter mode