Back in the years leading up to Steve Jobs' passing in 2011, Apple was well and truly on an ascendant path. New products every year, incredible growth in unit sales and an expectation that there was always going to be something new on the horizon. It's not so much today in 2017, where their product lineup can best be described as evolutionary and their strategy to be one of consolidation. But never mind that; those of us roped into corporate strategy meetings at the time were subjected to one too many gatherings that basically revolved around the theme of "How can we be like Apple?" Actually, what our corporate masters meant was "How can we make more money like Apple"... because why bothering making the tough choices that Apple made and doing all of the hard work when you can just emulate their success? /sarcasm
Here's one of those "be like Apple" moments in history:
There's a gem in the data and it's clear as day. Do you see it?
Here's one of those "be like Apple" moments in history:
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Source: Apple via CNBC |
There's a gem in the data and it's clear as day. Do you see it?